TEACHING A SCHOOL A LESSON IN BRANDING…
Castle School is a co-educational independent school based in Pembrokeshire, Wales. We were approached by the owner and headteacher of the school to create a few projects. The aim was to create advertising materials for their theatre production and sports education. On top of this, we were asked to create a flipbook brochure suitable for both print and online use to provide parents with material and audience on independent and homeschooling life.
Graphic Design Services
• Flyer Design
• Brochure Design
• Brochure Copywriting
Completed in 2 weeks
Castle Independent School in Pembrokshire was actually our very *first* client to purchase one of our subscriptions. The school initially purchased a ‘basic’ membership but then upgraded to a ‘pro’ one to save some money on the brochure production! Due to the no contract, cancel anytime, the school was able to subscribe for just a month in order to fit for this very specific project.
THE CLIENT’S REQUIREMENTS
- Create a single-sided square flyer design to advertise an upcoming theatre production which must be in the style of Penguin book design
- Create a double-sided square flyer design to advertise sport coaching sessions which must be concise, minimal and match the brand logo
- Create an 8-page online flipbook brochure which fits with the school’s brand image, looks high-end and have a classical/historic approach and can be adapted for digital and print.
- Capture the elements of school life using imagery found via research on the website ensuring a safe and friendly atmosphere is showcased
- Include any copy provided, optimise the copy so that it flows and reads easier and is SEO optimised
- Proofread the written content that is provided for grammar and spelling errors
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This content which includes multiple types of graphic design work and/or copywriting work was created and designed by Design97® for the client demonstrated in this portfolio. As a result, the Copyright and Intellectual Property Rights for the content seen below are therefore owned exclusively by Design97® for the organisational purposes of the client: ‘CASTLE INDEPENDENT SCHOOL.’ This in accordance with the ‘Copyright, Design Right and Patients Act 1988’ and the ‘Intellectual Property Act 2014.’
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BROCHURE DESIGN | Front Page
BROCHURE DESIGN | Page 2 & 3
BROCHURE DESIGN | Page 4 & 5
BROCHURE DESIGN | Page 6 & 7
BROCHURE DESIGN | Back Page
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