portfolio showcase
• Francis Opticians •
GRAPHIC DESIGN PROJECT
Leaflet Design | Banner Design | Social Media Design | ID Badge Design
MODERNISING AN OPTOMETRISTS BRAND WITH SOME FRESH CONTENT ‘EYE’-DEAS
THE BRIEF
We were approached by Francis Opticians to rebrand and modernise one of their leaflets early on into the launch of our business! We, of course, were thrilled to help out so we created this. Off the back of this, we were given permission to experiment with some designs and this is what we did and of course, handed over the designs to Francis Opticians!
Categories
Graphic Design Services
• Leaflet Design
• Banner Design (Facebook)
• Social Media Design
• ID Badge Design
Time frame
Completed in 2 weeks
Team
Joshua Powell

THE CLIENT’S REQUIREMENTS
- Ensure the logo can be seen on every page
- Ensure the leaflet is spaced out, minimalistic whilst retaining all the vital and specific information required
- Create the leaflet on a trifold leaflet template ensuring there is a natural flow to the content
- List the contact details of each branch on the back very clearly showing which branch is which.
- Open to experimentation and a ‘complete redesign’ in order to reinvent the branding and incorporate the new logo
- Ensure that their is plenty of white space to help save on printing costs and to be more efficient with ink costs.
THE RESULT
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This content which includes multiple types of graphic design work and/or copywriting work was created and designed by Design97® for the client demonstrated in this portfolio. As a result, the Copyright and Intellectual Property Rights for the content seen below are therefore owned exclusively by Design97® for the organisational purposes of the client: ‘COMPANY.’ This in accordance with the ‘Copyright, Design Right and Patients Act 1988’ and the ‘Intellectual Property Act 2014.’
Design97® has given explicit permission to the client ‘COMPANY’ to use the content below for their business, organisational and personal purposes without the risk of legal action being taken for infringement against them.
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FLYER DESIGN – FRONT PAGE
FLYER DESIGN – INSIDE PAGE V1
FLYER DESIGN – INSIDE PAGE V2
FLYER DESIGN – BACK PAGE
FLYER DESIGN – REVERSE PRINTING SIDE
STAFF ID BADGE DESIGN
FACEBOOK BANNER DESIGN
BUSINESS CARD DESIGN
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SOCIAL MEDIA DESIGN
SOCIAL MEDIA DESIGN
SOCIAL MEDIA DESIGN
SOME MORE INFORMATION ABOUT OUR CLIENT…
FRANCIS OPTICIANS
Your eyesight is precious. At Francis Opticians, the health of you and your family’s eyes is our top priority. As highly trained and experienced independent Opticians, your vision care is in excellent hands. By investing in the latest eye-care technology throughout the practice, we ensure your sight test is simply performed to the highest standards possible. When it comes to lenses, we supply the world’s leading lens technologies in terms of both spectacle lenses and contact lens options.
Francis Opticians Contact Details
Wrexham Office:
29 Chester Street, Wrexham, LL13 8BG
01978 262460 | franciswrexham@live.co.uk
Chirk Office:
4 Station Avenue, Chirk, LL14 5LS
01691 777647 | francischirk@live.co.uk
Malpas Office:
1 Dobson Court Malpas SY14 8NP
01948 861259 | francismalpas@live.com
Looking for more work examples?
Check out some of the other work projects we have created for our clients across the globe.
Providing services for clients from north wales…to Florida…to Australia!








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